PRIVACY POLICY
Last Updated: 30/11/2025
Introduction
Louievale Equine ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.
By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information You Provide
When you make a purchase, create an account, or contact us, we collect:
- Name
- Email address
- Phone number
- Shipping address
- Billing address
- Payment information (processed securely through Shopify Payments)
- Order details (products purchased, custom order specifications)
Information Collected Automatically
When you visit our website, we automatically collect:
- Device information (browser type, IP address, device type)
- Browsing behavior (pages viewed, time spent on site, links clicked)
- Cookies and similar technologies (see Cookies section below)
- Referring website (how you found us)
How We Use Your Information
We use the information we collect to:
1. Process and fulfill your orders (ship products, send confirmations, provide tracking)
2. Communicate with you (order updates, customer service, respond to inquiries)
3. Send marketing communications (if you've opted in — new products, special offers, updates)
4. Improve our website (analyse trends, understand customer preferences)
5. Prevent fraud (screen orders for potential fraud or risk)
6. Comply with legal obligations (tax records, dispute resolution)
Marketing Communications
Email Marketing
If you create an account or opt-in to our mailing list, we may send you:
- New product announcements
- Special offers and promotions
- Behind-the-scenes updates
- Tips and care instructions for your tack
You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by emailing us at louievaleequine.com.au.
We will never sell or rent your email address to third parties.
Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.
How We Use Cookies
We use cookies to:
- Keep you logged in to your account
- Remember items in your shopping cart
- Understand how visitors use our website (via Google Analytics)
- Improve website performance and user experience
- Deliver relevant advertising (if applicable)
Types of Cookies We Use
Essential Cookies: Required for the website to function (shopping cart, checkout, account login)
Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
Marketing Cookies: Track your activity to show relevant ads (Facebook Pixel, if applicable)
Managing Cookies
You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website (like adding items to your cart).
How We Protect Your Information
We take the security of your personal information seriously and use industry-standard measures to protect it:
- Secure Socket Layer (SSL) technology encrypts your payment information
- Shopify's PCI-compliant payment processing protects your payment details
- Limited access — only authorised personnel can access customer data
- Regular security updates to our systems and software
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Sharing Your Information
We do NOT sell, trade, or rent your personal information to third parties.
We may share your information with:
Service Providers
We work with third-party companies to help run our business:
- Shopify (e-commerce platform, hosting, payment processing)
- Australia Post (shipping and delivery)
- Email service providers (for sending order confirmations and marketing emails)
- Analytics providers (Google Analytics for website traffic analysis)
These companies are only allowed to use your information to provide services to us and must keep it confidential.
Legal Requirements
We may disclose your information if required by law or in response to:
- Court orders or legal processes
- Requests from government authorities
- Protection of our rights, property, or safety
- Prevention of fraud or illegal activity
Your Rights
You have the right to:
- Access your information — Request a copy of the personal data we hold about you
- Correct your information — Update inaccurate or incomplete information
- Delete your information — Request deletion of your personal data (subject to legal obligations)
- Opt-out of marketing — Unsubscribe from marketing emails at any time
- Object to processing — Object to how we use your information
To exercise these rights, email us at hello@louievale.com.au.
Data Retention
We keep your information for as long as necessary to:
- Fulfill orders and provide customer service
- Comply with legal and tax obligations (typically 7 years for financial records)
- Resolve disputes and enforce our agreements
If you request deletion of your account, we'll delete your information unless we're required to keep it by law.
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we've collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We'll post any changes on this page with an updated "Last updated" date.
We encourage you to review this policy periodically.
Third-Party Links
Our website may contain links to other websites (social media, supplier sites, etc.). We're not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Email: louievaleequine@gmail.com.au
Response time: Within 24-48 hours
We're committed to protecting your privacy and will address any concerns you may have.
This Privacy Policy applies to louievale.com.au and is governed by Australian privacy laws, including the Privacy Act 1988.